The ones who are going to get out of this thing alive are the ones who make a mad dash to the edges.⠀⠀⠀⠀⠀⠀⠀
The ones who plant a flag on a certain part of the map and say, “here’s what I do, and here’s who it’s for.”⠀⠀⠀⠀⠀⠀⠀⠀
I have a friend who also does marketing. We believe a lot of the same things about the tactical aspects of building businesses and we probably attract a lot of the same people. He even sells marketing coaching like I do.⠀⠀⠀⠀⠀
Except he doesn’t.
His thing is “All In.” That’s the rallying cry he uses to find the people who want to do things that way. And people find him, love him, and rally around him.
My thing is that business should blur the lines between work and play. That what you do for a living should enrich your life.
I don’t disagree with him that going all in and diving headfirst is a great strategy for building a business.
It’s just not me. That’s not where I’ve planted my flag. He doesn’t disagree that business should be fun. It’s just not his thing. He’s just not that guy.
But for the people who want what we do, by planting ourselves at the edges, we aren’t ultimately in competition with each other. We’re just playing the same game on the same board.
And we’ve each become the coach you’ve got to have, if you’re the kind of person who’s gotta have that kind of coach.
His people aren’t for me. Mine aren’t for him. But for the ones trying to have some fun and build a business that they can’t tell where work starts and play stops, I’m their guy.
And now I have my work cut out for me. Because I do, in fact, have to show people what that looks like and how to build it. How to have that fun, blur those lines, and build a successful business while they make their beautiful little ruckus.
And a few blocks down the road, he can do his thing.
Because there’s room for all of us if we’re at the edges, generously serving the people who want to hear from us.