With your business.
With your friends.
With your customers.
With your ads.
With your weekends.
And your weekdays.
With your craft.
With your purpose.
The ones who are having the fun, who are unapologetically authentic, who don't take themselves too seriously.
They're the ones who get to play the long game.
They don't deal with the burnout.
They don't get caught up with hustle and grind.
They don't work 18 hour days.
They sleep at night.
They can't tell when work stops and play starts.
Because it all ends up looking about the same.