20% of your work will give you 80% of your results.
Which means that most of the things you do, most of the things you think you "have" to do, aren't really all that big a deal.
They just don't matter that much.
Here's the 20%:
*Get really clear on who you want to serve and what you can offer them.
*Get really clear on how you want to be seen in the market.
*Engage consistently with those people where they spend their time (online and in person) by entertaining, educating, and inspiring them.
*Spend most of your time, especially if you're just getting started, offering to help. (That's called selling, by the way.)
*When someone takes you up on your offer, be ridiculously good at what you do and how you make them feel.
*Make it easy for them to tell their friends about you.
There are so many ways to check those boxes and get those things done. You don't need to chase the next shiny object every time one pops up.
It's easier said than done.
It's fun to come up with new logos and write mission statements and business plans and have people pat you on the back for that stuff.
But if you're trying to build a BUSINESS, you don't have to overcomplicate it. In fact, you should have a hell of a lot of fun with it.