small business

How to Be Unbeatable in Business

There is exactly one way to make sure you never lose, and that’s to keep trying over and over.

To get rejected and move to the next one.

To lose and play again.

To fall and rise again and again, as many times as it takes.

If cauliflower can figure out how to turn into fucking pizza, you can figure out how to get paid for that thing you like to do.

And you can do it by creating something totally rad and supporting other people who create rad stuff too.

That's about all there is to it - do awesome stuff that you love to do.

When you do that, it's really easy to keep going for a long time. And when you never give up, and you keep working hard for a long time, caring a lot, being kind, and getting disgustingly good at whatever it is you do...

You're unbeatable.

The 80/20 Rule for Entrepreneurs

20% of your work will give you 80% of your results.

Which means that most of the things you do, most of the things you think you "have" to do, aren't really all that big a deal.

They just don't matter that much.

Here's the 20%:

*Get really clear on who you want to serve and what you can offer them.

*Get really clear on how you want to be seen in the market.

*Engage consistently with those people where they spend their time (online and in person) by entertaining, educating, and inspiring them.

*Spend most of your time, especially if you're just getting started, offering to help. (That's called selling, by the way.)

*When someone takes you up on your offer, be ridiculously good at what you do and how you make them feel.

*Make it easy for them to tell their friends about you.

There are so many ways to check those boxes and get those things done. You don't need to chase the next shiny object every time one pops up.

It's easier said than done.

It's fun to come up with new logos and write mission statements and business plans and have people pat you on the back for that stuff.

But if you're trying to build a BUSINESS, you don't have to overcomplicate it. In fact, you should have a hell of a lot of fun with it.