small business marketing

You Can't Lose

You haven’t started. 

You read another book though, and you watched another YouTube video, and you even started an album on your phone where you save all those super-inspirational motivational quotes you see all day on Instagram.

But you haven’t started.

You’re probably going to get moving FOR REAL as soon as you get back from vacation, or on the next lunar eclipse because everyone knows that good businesses only start when eclipses happen and it’s a Thursday and who starts a damn business on a THURSDAY?

That’s what Januarys and Mondays are for.

So you haven’t started.

Because you’re afraid you’re going to screw it up. And people are going to see you. And they’re going to think you’re a screw up.


I’m going to tell you something, and I want you to focus because it’s really important, so tune in.

You can’t fuck this up.

One more time, so please keep reading. Stay with me here.

You. Can’t. Fuck. This. Up.

I don’t care if you haven’t ever done it before or you don’t know how to write a business plan or your dad said it was a stupid idea or you tried one thing and no one bought it or if you don’t have any funding.

You didn’t fuck up.

I don’t care if you had big plans to create your product and then you forgot and haven’t done anything with it for a month or a year.

You didn’t fuck up.

I don’t care if you can only spend 20 minutes on it at a time, a few times a week. And most of the time when you sit down, you’re not sure what to do.

Nope, you’re still good.

Because here’s the cool part:

The only way to lose is if you stop. Totally. Throw in the towel. Say you’re done.

Otherwise, you’re still in it. You can’t fuck up.

It’s impossible. Because if today, you sit down and you make one step forward, you’re right back on track.

Most people use mistakes as an excuse to keep making mistakes and to fall back into old habits and bad routines. To take their foot off the gas.

But that’s horseshit. It’s not a valid excuse, starting right now.

You can’t fuck this up, as long as you get right back on track. You’re good.

The whole “starting a business thing?”

You’re supposed to have fun with it. It’s supposed to make you happy and let you leave an impact on the world and create your own little world where things work just the way you think they should. Where you get to connect with people and serve people and there’s no day or time where you’ve got to be at a certain destination, so just use today to move forward. Forget yesterday and take a step now. Today.

There’s no rush. It’s the long game. It’s forever.

And when the game lasts forever, you can’t lose unless you bow out.

Love you much.


How to Be Unbeatable in Business

There is exactly one way to make sure you never lose, and that’s to keep trying over and over.

To get rejected and move to the next one.

To lose and play again.

To fall and rise again and again, as many times as it takes.

If cauliflower can figure out how to turn into fucking pizza, you can figure out how to get paid for that thing you like to do.

And you can do it by creating something totally rad and supporting other people who create rad stuff too.

That's about all there is to it - do awesome stuff that you love to do.

When you do that, it's really easy to keep going for a long time. And when you never give up, and you keep working hard for a long time, caring a lot, being kind, and getting disgustingly good at whatever it is you do...

You're unbeatable.