What to Post Every Day

Your daily dispatch - putting something out every day:

If it’s early in your process, talk about your inspirations.

  • Who is doing work that matters? What does it look like?

  • What do you like about it? What don’t you like?

If you’re in the middle, share your methods or the work that’s in progress.

  • How’d you get here?

  • What’s been harder than you thought?

  • How have you changed it?

  • How has it changed you?

If you’re done, share the final product and all the things you had to shave off to make it just right.

  • What did you learn?

  • What will you do next?

You’re inviting them into the story of how what you’re building will make things better for them.

After all, that’s why you did it in the first place, right?



In 2019, I’m going to finish 50 books. This is number 1 (Tribe by Sebastian Junger).


I’m going to write a post this week about it. But for now, this:


“Amateur” is a French word. It means ‘lover’ or ‘enthusiast.’

Somewhere along the way, we changed that meaning to ‘beginner.’

And that’s kind of a shame.

Because the amateurs pursue the work in the spirit of love. And like anyone in love, they don’t hesitate to do things that other people think are silly or stupid.

They don’t have anything to lose, so they’ll try whatever. They take chances and experiment and mess up.

And they share their work.

They share their painting 🖼 (the noun) and their painting 🎨 (the verb).

They learn out loud, and take us along for the ride. They might only be mediocre, but you can move from mediocre to good. At least you’re on the spectrum.

The gap isn’t from bad to good. The gap is from doing nothing to doing something.

There’s a real advantage when you don’t know what you don’t know.

Most of the people who contribute the most aren’t the geniuses - they’re the regular people who spend more time and pay closer attention to that one thing than anyone else. Then they talk about what they see and what they find.

And when you love it, it’s compelling. Raw enthusiasm is contagious.

Experts don’t innovate. They’re too good at what they do already - too set in their ways. It’s the amateurs, the enthusiasts, the lovers.

That’s who can change things.

The best way to get started is to decide what you want to learn and then make a commitment to learn it out loud, learn it in public, learn it in front of people.

Forget about how you’ll make money off of it, how you’ll go pro, it doesn’t matter.

Wear your amateurism (your love) on your sleeve. Share it, and the people who love the same things will find you.

Where You Gonna Put That Flag?

The ones who are going to get out of this thing alive are the ones who make a mad dash to the edges.⠀⠀⠀⠀⠀⠀⠀

The ones who plant a flag on a certain part of the map and say, “here’s what I do, and here’s who it’s for.”⠀⠀⠀⠀⠀⠀⠀⠀

I have a friend who also does marketing. We believe a lot of the same things about the tactical aspects of building businesses and we probably attract a lot of the same people. He even sells marketing coaching like I do.⠀⠀⠀⠀⠀

Except he doesn’t.

His thing is “All In.” That’s the rallying cry he uses to find the people who want to do things that way. And people find him, love him, and rally around him.

My thing is that business should blur the lines between work and play. That what you do for a living should enrich your life.

I don’t disagree with him that going all in and diving headfirst is a great strategy for building a business.

It’s just not me. That’s not where I’ve planted my flag. He doesn’t disagree that business should be fun. It’s just not his thing. He’s just not that guy.

But for the people who want what we do, by planting ourselves at the edges, we aren’t ultimately in competition with each other. We’re just playing the same game on the same board.

And we’ve each become the coach you’ve got to have, if you’re the kind of person who’s gotta have that kind of coach.

His people aren’t for me. Mine aren’t for him. But for the ones trying to have some fun and build a business that they can’t tell where work starts and play stops, I’m their guy.

And now I have my work cut out for me. Because I do, in fact, have to show people what that looks like and how to build it. How to have that fun, blur those lines, and build a successful business while they make their beautiful little ruckus.

And a few blocks down the road, he can do his thing.

Because there’s room for all of us if we’re at the edges, generously serving the people who want to hear from us.

8 Steps to a Successful Project (via Seth Godin)

1) Start with empathy to see a real need. Not an invented one. Not, "How can I start a business?" but, "What would matter here?"

2) Focus on the smallest viable market: "How few people could find this indispensable and still make it worth doing?"

3) Match the worldview of the people being served: Show up with a story they want to hear, told in a language they're eager to understand.

4) Make it easy to spread. If every person brings one more member, within a few years, you'll have more than you can count.

5) Earn and keep the attention and trust of those you serve.

6) Offer ways to go deeper. Instead of looking for members for your work, look for ways to do work for your members.

7) At every step along the way, create and relieve tension as people progress in their journey toward their goals.

8) Show up, often. Do it with humility, and focus on the parts that work.